Your Customers NEED PermaSafe!
Medical expert, Liz Meszaros of MDlinx.com, recommends a thorough cleaning with antimicrobial products every few weeks to avoid potential health risks:
“Your car is a petri dish on wheels. This is because it’s filled with touch points—surfaces like doorknobs, phone screens, food trays on planes, and kitchen counters, for example—that are frequently handled and, therefore, contain hazardous bacteria, including fecal matter.
And if you snack or eat in your car—and who doesn’t?—all the rotting food particles (i.e., crumbs) can become breeding grounds for all of these bacteria to flourish in.Read More
6 Tips for Motivating Your Sales Team
When it comes to the success of a sales team, the right motivation can make all the difference. Extravagant kickoff meetings and big commissions only go so far when it comes to inspiring employees at your dealership; here are six real ways you can help to eliminate the obstacles to engagement and set your sales team up for success:
Communicate the Mission Clearly: If your sales employees can’t see the big picture, they won’t be able to see where their role fits in. It’s the management team’s job to ensure that the employees are engaged, so it’s good to explain what the organizational goals mean and why they are important to the success of the dealership as a whole.
Recognize Successes: Recognition is an important part of motivation; make an effort to acknowledge the successes of team members, even if they seem small. And it doesn’t have to be just sales – for instance, it can be good to celebrate a team member’s commitment to, for example, customer retention. Sharing these wins with the rest of the dealership can increase the sense of morale-building.Read More
Customer Loyalty: A Key to Success
Are you looking to reprioritize brand loyalty at your dealership? Customer retention is essential for maintaining market share in your area and ensuring your success long into the future. If your dealership’s only focus is attracting new customers, you’re missing out.
Experts agree that investing in customer retention can pay dividends for your dealership, so here are some simple ways to get started:
Provide A Great Experience
It sounds obvious, but a solid customer relationship begins with a great experience. You don’t have to make any grand gestures; solving your customers’ issues and getting them into a vehicle with minimal hassle and undesirable surprises is all that is required. This step can be the difference between a lifetime of return visits to the dealership and the customer never coming back.