Branhaven Chrysler Jeep Dodge Ram
"I am infinitely pleased with the returns we’ve seen on our investment in partnering with RMG and I highly recommend them to any dealer looking to take control of his own program."
Robert Lavallee – Branhaven Chrysler Jeep Dodge Ram
Robert Lavallee is the Owner of Branhaven Chrysler-Jeep Dodge in Branford, Connecticut. Branhaven has been serving the Connecticut shoreline since his father, John, opened up shop in 1970. As the first Five Star dealer in Connecticut, Robert understands the importance of investing in his staff and facility to increase the bottom line. That’s why Robert was happy to take ownership of his F&I program in 2011 with the help of RMG. Together we have maximized profits, while minimizing risk and staying compliant.
“RMG has completely transformed the way we approach F&I. When we made the decision to change providers in 2011, we were hovering around $1,000 a copy and receiving minimal profit sharing revenue. After signing up with RMG, our PRU increased over time to over $1,500 a car. That’s a 50% increase in F&I profitability. In 2013 RMG designed and implemented a custom prepaid maintenance program which has provided a dramatic increase in service retention and customer loyalty. This program also gives us a value add on the sales end for all of our new and used vehicle customers while differentiating us from our competition.
RMG helped developed our staff and recruited the best Business Manager we’ve ever had. They also referred our current Sales Manager. They trained one of our sales people to become a backup Business Manager who performed so well that we promoted him to a full time F&I position where he has excelled. The personalized training and process you get from Resources Management is like nothing we’ve ever seen in this business.
One of our main hesitations starting out was the idea of truly owning our own reinsurance company and taking on the risk associated with the products. Now, my only regret is that we didn’t do this 10 years earlier. Our loss ratios are much lower than I ever imagined they’d be and we’ve seen our account grow from thousands to millions in only a few years. I am infinitely pleased with the returns we’ve seen on our investment in partnering with RMG and I highly recommend them to any dealer looking to take control of his own program.”